Astellas Farma Brasil and Brazilian Society of Urology.

Awareness campaign to alert society about the problem of urinary incontinence, showing how much it affects people who suffer from this problem.

Through activation strategies, PEE PARADE united art and information. Artists portrayed the problem of patients in toilets, which were taken to an art exhibition in São Paulo and Rio de Janeiro.

Agency Triunfo Sudler- D.C-Michel Motta